All known laws of taste dictate that you're not supposed to want to win an award. That it isn't the point. That it's a distraction. Which of course it is. It's also a good way to get your film noticed, which is exactly what everyone at the festival was trying to do... No one comes to SXSW to score a million-dollar deal (though no one would turn one down) or even a special jury award. They go to see films, see people seeing their films, meet filmmakers, make plans, and drink beer. I met some excellent people and saw some excellent movies (Baghead, Nights and Weekends, Full Battle Rattle, New Orleans Mon Amour, plus Jeffrey Tambor's massively illuminating acting workshop with Greta Gerwig and Kent Osborne). I had the thrill of just being included, with the added frisson of knowing that people were noticing our movie because it was in competition, and because of Lynn's pedigree... The camaraderie is pure pleasure. But it doesn't answer the burning question: Is anyone outside a film festival, even a cool one like SXSW, going to see this fucker? -From an article in The Stranger about My Effortless Brilliance at SXSW
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