I was out of the era of Mad Men (2007),... We were really inventing modern advertising and modern communications. The big question always to me when making a movie now is, "Am I communicating?" And if you're not communicating you won't have a film do business and our business is about commerce, not art. (...) People at that time said TV commercial breaks were better than the programs. (...) In doing that, I learned to address the most basic question: Am I communicating, or am I going over your head? And that's what all filmmakers face. (...) I stayed in it for 20 years because I just loved it. (...) I was working in film, working on celluloid, I was working in quick time. They were very competitive days. Today you're considered busy if you're doing 12 bits a year; in those days I would be doing, personally, 100 commercials a year, averaging two a week. And they were big. (...) I was obsessed with commercials. And the ones we made 30 years ago are pretty good today. They don't age. I would obsess over details, not just who the actor was, or how beautiful the model was. (...) But I also learned about process, which is everything. (...) You can talk yourself blue in the face at film school, you can talk yourself blue in the face at drama school, but you'll never learn till you go out and do it. You can converse all you want about the mountain, but till you get on it, and start climbing, you don't know shit. (...) At that time, we were influencing the way feature films looked, but I was always criticized for being too visual. (...) They said it was too beautiful, too image-driven. And I thought, "What the f- does that mean?" Just because I could shoot better than most people - which is what made me such an employable commercial director - didn't mean I wasn't interested in story. I still feel that way. I'm not making a radio play, I'm making a movie. [Variety 2015]
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