[on what he has learned working on different types of films] Sometimes you love what you did but other people hate it, or vice versa. That's a conflict I have, not only with myself but with the audience: That the role you have as a filmmaker is [in part] communicating with an audience, trying to sell them on something that you're passionate about. I'm not a sort of psychiatrist or real commercial strategist or marketing head or anything, but it is a fascinating world to expose yourself to. My first four films cumulatively made under a million dollars. Pineapple Express, the midnight before it opened, made more than that. That's inspiring and depressing. On the one hand, you're like, 'Fantastic, I got a hit movie coming out.' And on the other hand you're like, 'But what about the ones I've slaved over, and poured my heart out to make, and nobody went to see?'
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